SEOUL, Korea, March 26 (Whowired)—GM Korea said on March 25 that its mid-size sedan Chevrolet Malibu has passed a load bearing test with four 3.9-ton (15.6-ton) containers on its roof without even a dent, proving the auto model's robustness once again.
Showing the product ruggedness testing method -- one of the most popular marketing tactics among handset makers nowadays, the company made public the 90-second video on major viral video sites including YouTube and Daum TV Pot (http://tvpot.daum.net/clip/ClipView.do?clipid=48791766), as well as on its own website.
The dimensions of the containers used in the experiment held in the Incheon Container Port are 40 feet (12.192 meters) in length and 8.6 feet (2.62 m) in height. In order to maintain balance, the containers were attached with 400-kg steel sheets on the bottom. Given the Malibu's body weight is 1,590 kg, the containers are almost 10 times heavier.
Earlier in November last year, GM Korea had held a collision test with a 1.5-ton iron ball pounding on the side of a Malibu. The video logged in more than 1-million views within a week. The test proved the Malibu's sturdiness in the most frequent type of car accidents.
In a real-life incident in February last year, a driver in a Chevy Cruze came out unscathed in a highway accident in Dallas where a 13-ton trailer struck the passenger car from above. The video was posted on YouTube and became an instant hit among Internet users worldwide.
Sean Chung (email@example.com)
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